Westpac First 100 Days – NZDM Awards 2016 1x Gold and 3x Silver
The First 100 Days is a programme of work designed to personally welcome customers to Westpac.
The programme takes a refreshing approach to conventional onboarding campaigns as it addresses all major customer pain points, the non-linear contact strategy is fully adaptive to give them exactly what they need, when they need it. After just five months, churn was dramatically reduced, average customer satisfaction scores soared and there was a big uplift in additional financial needs met.