Purina 30 Day Challenge
This campaign was developed for use across the Asia Pacific region and was used to promote the premise of Purina’s premium sub brand ‘PurinaOne’ and it’s 30-Day Challenge. The results of which could be seen in the improvements of the 6 key areas of pet health. This message was shown in the key visual using the animal as the curve of the graph showing the improvements in heath over a number of days.