IBM Keyboard – Cannes Lion Direct Finalist
In Australia, unwanted computers and business equipment end up in landfill. It’s creating a massive security and environmental issue for most businesses, particularly with new laws that could see e-waste barred from landfill, the offending material returned to the company and individuals held financially liable for improper disposal. We were briefed to make people aware of the e-waste problem and IBM’s IT asset disposal solution. To illustrate how the e-waste problem could easily return to haunt IT and business managers, we “returned” unwanted keyboards, bearing a pointed message, to a small group of hot prospects. In this case, the medium was most definitely the message.