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Cannes Lion 2008 – Direct Lions Finalist The Brief In Australia, unwanted computers and business equipment end up in landfill. It’s creating a massive security and environmental issue for most businesses, particularly with new laws that could see e-waste barred from landfill, the offending material returned to the company and individuals held financially liable for improper disposal. We were briefed to make people aware of the e-waste problem and IBM’s IT asset disposal solution. The Idea To illustrate how the e-waste problem could easily return to haunt IT and business managers, we “returned” unwanted keyboards, bearing a pointed message, to a small group of hot...
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Echo 2008 Direct Marketing Awards – Finalist The Brief Data Warehousing is a common IT solution, usually made up of a different number of components (hardware, software, consulting) from different suppliers. IBM decided to launch a ‘solution in a box’ Data Warehousing product, offering the convenience of dealing with a single source and giving the IT audience one less thing to worry about. Idea The brief called for a direct marketing campaign that would drive the target audience to the IBM demo centre for a first hand look at the product in action. Experience has shown that the demo centre has a very high closing rate – the trick is getting them there. The first DM...
Read MorePatient Centric Healthcare
IBM Patient Centric Healthcare The goal of this campaign was to create awareness of IBM’s involvement in the health care sector. To effectively communicate to the health care industry we wanted to speak to them in a visual language that they were familiar with. Specialist Illustrators from the United States were commissioned to create this piece that resembles a medical journal, infused with IBM innovations to help those who spend their lives helping...
Read MoreAus Open Corporate Invitation
The Brief To invite CIOs and IT Managers to IBMs display and entertainment area at the 2008 Australian Open Tennis Championship. The Idea To create a miniture Tennis stadium and show that just like elite champions who have to innovate their approach to be the best in their profession, so does IBM. And here is the chance to find out just how we do...
Read MoreTivoli Manager Express
The Brief To inform IT managers how they can take back control yet be cost effective of their ever expanding infrastructures without multiplying their IT staff. The Idea Quite simply to show them how they don’t need to increase their IT staff levels to run mulitple applications when Tivoli Manager Express has the tools to do it for...
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