Posts by admin
Westpac First 100 Days
The First 100 Days is a programme of work designed to personally welcome customers to Westpac. Creating a solid foundation is paramount to an enduring lifetime relationship with the bank and when done well can lead to increased customer lifetime value, reduced churn and the creation of advocates. The potential value of new customers is therefore huge. But Westpac realised the experience customers were having just wasn’t good enough and they were voting with their feet. Faced with these alarming facts, drastic changes were needed. Focusing firmly on understanding their new customers’ needs, Westpac undertook a review of the onboarding customer journey, and identified...
Read MoreAnimation
3D Computer Animator and Modelling These are 2 still images from my animation show reel, all objects and environments were created from scratch, including the modelling, animation, lighting, texturing, and compositing. The 3D work was created in Maya and it was brought together in After...
Read MoreCMS Blog Site
Although about 95% of IBM’s digital presence is hosted on IBM.com, opportunities sometimes arise to produce microsites to support unique DM projects that required specific drive to web solutions. The first example is a microsite designed as part of the second touch after an initial recycling awarneness piece. The second example is a site that utilises a 3rd party CMS programme. Created for the Australian Open Tennis Blogging site that was developed so that IT professionals could hear and see how Tennis Australia incredibly scales up it’s technology infrastructure for just a 2 week period, every year.
Read MoreLow Rate Mastercard
Bankwest Bankwest Low Rate Mastercard Using Bankwest’s stable of animated characters, each of which is aligned to a a particular product or service, this quick turnaround TVC was created to promote the 10% cash back special offer over the christmas shopping...
Read MoreSalvation Army
This piece of disruptive advertising is placed in areas frequented by the homeless and is created using their actual faces and a form of topographical mapping of the image on to the uneven surface of the bin, similar to the way a 3D texture artists maps a skin to a character model. The face is strategically placed so the mouth aligns to where the bin lid opens giving the impression that you are feeding a homeless person, and creating awareness that this is how the less fortunate often feed themselves; by eating the food that we throw...
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